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JJ's Entrepreneurs is a business plan competition held exclusively every year at Palm Beach Atlantic University in West Palm Beach, FL.  Students at the university have the opportunity to submit a creative business plan to the executive panel for the contest.  After review, the panel selects up to 5 students to present their business plan live in front of the  executive panel.  The executive panel is made up of successful local entrepreneurs who decide on the winning business plan to financially reward the student to help execute and develop their dream business.